Office Training

We will come to your office and with our half day,  hands on, learn by doing approach to email marketing will -

• Train you how to create an email newsletter
• Provide you with the email newsletter template for your business or not for profit
• Work with you on your first issue
• Provide 60 days free access to our online course
• Provide ongoing email support

By the end of the half day training you will be able to use the principles of email marketing to create and send your email newsletter.

This ‘hand’s on, learn by doing’ workshop delivered in your office shows you how to harness the power of email to increase your income, grow relationships with clients, build awareness of your business and brand in a cost effective manner. This is a practical workshop designed to take each participant step by step through the creation of a newsletter for their business.

This workshop is specifically for Not for Profits and SME’s with basic computer skills. By the end of this workshop participants will be able to create an email newsletter from concept to delivery to the customer’s inbox. The key areas covered in the workshop are –

Principles and benefits of email marketing

Identify your target market

What are you offering? How do you communicate that offering?

Building the client email list

Segmenting and targeting

Data protection legislation, spam & email best practice

Designing the data capture form

Publishing software options

Setting up your newsletter – design, look, feel, layout, navigation & topics. Each participant is set up with their own sample e-Newsletter account

Content – Sources & ideas for content to engage the reader

Thinking like an editor

The newsletter title

Writing headlines

Choosing & sourcing photos

Basic photo editing

Designing surveys

15 ideas to make your newsletter sticky

Useful websites and free software tools

Sending, scheduling, time of day, testing, from & subject line

Measuring and analysing readership

Email ultan@permisison2talk.com or phone 086 1550 568

The Facilitator

Ultan Bannon
Ultan Bannon is an experienced marketer and public relations consultant whose clients included the Office of Public Works, Fáilte Ireland, Musgrave, Clerys, Christian Blind Mission, Irish Aid, The Dublin Employment Pact numerous SME’s and Not for Profits. The primary focus of Ultan’s business is now email marketing and to meet the growing demand he publishes e-newsletters on behalf of clients and provides training and consultancy services. He has delivered numerous marketing and public relations training courses. Most recently he designed and delivered this email workshop to the legal profession through The Law Society of Ireland. Ultan is a member of the Marketing Institute of Ireland, a qualified trainer with a Postgraduate Certificate in Learning, Teaching and Assessment from the Dublin Institute of Technology.

Phone  086 1550 568 or email ultan@permisison2talk.com for more information or to make a booking